High-Performance Coaching and Programming for Hyrox
Backed by data. Driven by purpose.
High-Performance Coaching and Programming for Hyrox
Backed by data. Driven by purpose.
Welcome to Badlab Performance
I'm Ash Badcock — coach, competitor, and founder of Badlab Performance.
I help athletes train smarter, perform better, and show up when it counts — in HYROX and in life.
I’ve raced across Open, Pro, Mixed, and Men’s Doubles divisions, and represented at the HYROX World Championships. With two decades leading high-performing teams, I bring a performance mindset to everything I coach — from sleds and stations to boardrooms and big moments.
Badsport is the flagship coaching brand within Badlab — built for everyday athletes and driven professionals who want to turn training into transformation. It’s a space where structure, accountability, and data meet grit, growth, and real-world pressure.
This is more than fitness — it’s about building new 'bad' habits, mindset, and systems that help you perform when it matters.
Meet Your Coach - Ash Badcock
I'm a HYROX Athlete, Judge, Level 1 Coach, and Founder of Badlab Performance — a tech-powered coaching platform for high-performance athletes and professionals.
I've worked with individuals and teams across both fitness and executive environments and understand the demands of high performance.